2025

Congratulations and Welcome Coach Jun Maria to the Avidity Coach Faculty!

Join us in welcoming Coach Jun Maria as she joins our Avidity Executive Coach Faculty! Her arrival marks a significant moment for our coaching community, and we couldn’t be more excited. Coach Jun brings not just expertise, but heart. Her dedication to growth, clarity of insight, and compassion as a leader speak volumes. We are optimistic about the powerful impact she will have in shaping our coaching landscape and nurturing the next generation of leaders. She brings to the table an extensive experience in business and human resources, specializing in leadership development, people governance, and succession strategy. She has worked closely with C-suite leaders in guiding succession planning and has successfully supported the positioning of senior leaders into CEO roles, continuing to provide strategic guidance as they transition into higher leadership capacities. With her newly obtained Certified Solution Focused Coach (CSFC) credential with us, we are confident that she will strengthen our executive coaching offering especially for board members, C-suites, and global leaders. What makes her addition especially meaningful is how her work aligns with Avidity’s commitment to advancing regenerative leadership through Solution Focused Coaching. In a rapidly changing world, we believe leadership isn’t just about performance, it’s about renewal, sustainability, and resilience. Coach Jun’s approach deeply resonates with this. She doesn’t just coach for outcomes; she cultivates environments where people and systems can regenerate, adapt, and thrive together. With her on board, we are confident in strengthening our faculty’s capacity to inspire leaders who lead in ways that heal, uplift, and build for the long term. Her presence will help us foster a coaching culture that is not only effective, but truly regenerative. Please join us in giving her the warmest of welcomes. Coach Profile Coach Jun Maria Certified Solution Focused Coach (CSFC) Languages English | Bahasa Malaysia Specialty People Governance & HR Systems (Policies & Processes), Strategic Capability & Talent Development, Leadership Behavior & Presence Transformation, Board & Governance Engagement Confidence Credentials Get To Know The Coach Coach Jun Maria is an Executive Coach with extensive experience in business and human resources, specializing in leadership development, people governance and succession strategy. She has worked closely with C-suite leaders in guiding succession planning and has successfully supported the positioning of senior leaders into CEO roles, continuing to provide strategic guidance as they transition into higher leadership capacities. Her coaching approach is bold, challenging and deeply enabling, inspiring leaders to walk the talk and lead with authenticity, confidence and purpose. She empowers leaders to courageously define their aspirations and confidently realize their leadership vision, supporting them to shift from self-doubt to self-belief and become more grounded, impactful and successful versions of themselves. She believes that everyone already possesses the capacity for growth. Her role as a coach is to create clarity, build courage and provide a safe, empowering space for leaders to unlock their potential and lead with conviction, integrity and heart.   Client Portfolio C-Suites, Middle Managers, Front Line Managers, Students of higher learning Coaching Specialization Electrical and Electronics, Financial Services, Education What You Can Expect. Empowering, Bold, Challenging, Inspiring, Insightful, Strategic, Grounded, Transformational, Empathetic, Courage-building Coaching Philosophy Coach Jun’s coaching philosophy is grounded in the belief that every leader already has the potential to grow and perform at a higher level. Her motivation comes from supporting leaders to gain clarity, build confidence and overcome self-limiting beliefs that hold them back from fully stepping into their leadership role. Her approach is empathetic yet empowering, combining thoughtful challenge with strategic guidance to help individuals shift their mindset, strengthen their decision-making and lead with greater conviction. Through structured yet human-centered coaching conversations, she supports leaders in becoming more confident, courageous and effective in navigating their responsibilities and achieving their leadership aspirations.

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Congratulations to Coach Alex for Obtaining the Master Certified Coach (MCC) Credential by the International Coaching Federation (ICF)

Congratulations to our very own Managing Director, Coach Alex Tan, for joining the world’s distinguished coaches to obtain the Master Certified Coach (MCC) credential from the International Coaching Federation (ICF)! We are proud to see your dedication to the coaching community has been recognized by this credential which is only awarded to the elite circle of coaches in the world.

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Regenerative Decision-Making: Leading from Values Intelligence, Not Just Velocity

In today’s hyper-speed business climate, leaders are often rewarded for rapid decisions but speed without direction leads to drift, disconnection, and damage. Regenerative Leaders understand that the future doesn’t just demand faster thinking, it demands higher alignment, with purpose, people, and planet.
At the heart of this is Values Intelligence (VQ): the ability to prioritize long-term principles over short-term wins, and to anchor decisions in what truly matters.

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Celebrating a Major Milestone!

Avidity International is now a Globally Recognized ICF Level 1 Accredited Coach Education Provider, proudly presenting our certification for Solution Focused Coach Training that carries the title of Certified Solution Focused Coach (CSFC) Last year marked our 10th year as an organization that has championed powerful Applied Leadership methodologies through Applied Coaching, Applied Solution Focused, and Applied Emotional Intelligence practices. With that, we are proud to announce another major milestone that reaffirms our commitment to building a thriving community of Solution Focused coaches: We are now an ICF Level 1 Accredited Coach Education Provider, a certification that allows coaches to earn the designation of Certified Solution Focused Coach (CSFC). This accreditation is more than just a badge of honor. It represents a decade of dedication, countless hours of learning, and an unwavering belief in the power of Solution Focused coaching. It signals to the world that our program does not only meet the highest standards in coaching but is also deeply rooted in real-world, human-centered application. Becoming an ICF Level 1 Accredited Coach Education Provider means our training program is now globally recognized, and, more importantly, our team is empowered with a professional pathway that is celebrated across industries and borders. As we step into this new chapter, we are more committed than ever to our purpose: to create and support coaches and leaders who foster clarity, cultivate capability, and contribute to cultures of progress; one Solution Focused conversation at a time. So, let’s look forward to the preferred future together! More accredited coaches, more evolutionary change, and a stronger community of practice.

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Unlocking the Power of Coaching

Coaching is a transformative approach that helps individuals achieve personal or professional goals through partnership and collaboration. At its core, coaching is about fostering growth by engaging in meaningful conversations that spark reflection, insight, and new perspectives. Coaching: A Pathway to Growth Unlike traditional leadership methods that rely on giving instructions or advice, coaching emphasizes asking powerful, open-ended questions. This approach encourages individuals to think critically, explore possibilities, and discover their own solutions. By doing so, coaching empowers people to learn and grow in ways that are sustainable and impactful. Applied Coaching: Growth in Everyday Moments Coaching isn’t confined to formal sessions. Applied coaching takes these principles and integrates them into everyday interactions. Whether it’s during a brief conversation or a quick check-in, these moments can be opportunities for reflection and growth. By incorporating coaching into daily life, leaders and individuals alike can foster an environment where continuous learning and development thrive. The Leadership Truthbomb: Letting Go One of the biggest challenges for leaders is the fear of letting go. This fear often stems from a desire to maintain control or ensure efficiency. However, true empowerment comes from trusting others to take ownership of their growth and solutions. When leaders resist the urge to provide answers and instead guide others to discover their own, they foster confidence, resilience, and capability. Reflecting on the Power of Coaching Applied Coaching is more than a skill—it’s a mindset. It’s about embracing the belief that your subordinates learn best when they discover their own answers. Whether you’re a leader, a mentor, or simply someone looking to support others, Applied Coaching offers a powerful way to make a meaningful impact. So, consider how this method can unlock potential in those around you. By fostering reflection and insight, you can contribute to a culture of growth, learning, and empowerment. Let’s aim to better ourselves and others around us this year with the power of Applied Coaching! Find Out More About Applied Coaching

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