At the core of Avidity International, we are relentless in our pursuit to impact minds and inspire hearts.In doing so, we enable people to evolve into the best version of themselves that ultimately creates a virtuous chain of impact.

Our Brand, Our Story

When we were searching for a name to represent not only our identity, but a name that embodies our philosophy, we hit a brick wall. We knew we wanted the name to represent enthusiasm, gusto, zeal and most importantly, passion.

We also knew our mission was to make learning not only an experience, but a journey that makes people feel invigorated. It is an experience that people are drawn to from their inner desire because it empowers them.

It happened by chance that somebody highlighted what we described was akin to describing somebody who is an avid learner. The word AVIDITY hits us and it almost felt like being struck by a bolt of lightning!

With this name, we knew that what we truly wanted to do is to help people own their avidity for learning, growth and most importantly, themselves. To truly achieve that, we need to first activate their imagination, captivate their passion and innovate a better version of themselves.

Our Delta

The Delta is the fourth letter of the Greek alphabet and in mathematical terms, the uppercase Delta sign represents change and change happens all the time, whether we like it or not.

However, we believe that we can manage and influence the trajectory of the change so that it becomes more purposeful and impactful to our lives. The Delta is the perfect embodiment of this: rather than fearing change, we leverage on it.

Avidity enables you to understand and grasp that change can be manipulated to impact our lives positively and liberate us from mental barriers.

Our ‘avid’ Philosophy

Most of our initiatives and naming conventions begin with the word ‘avid’. Our philosophy behind using ‘avid’ in front of nouns is so that we can extend our belief into our projects.

We wanted all the things we do and give out to our clients to carry what we believe and invest in. We do everything with heart, enthusiasm, passion and avidity.

Thus, the word ‘avid’ carries these meanings and intentions forward in every naming of our series and projects.

Our Massive
Transformative Purpose (MTP)

To become the leading ENABLER for organizations to fully CAPITALIZE Human Potential.

Our Leadership Philosophy:
The Avidian Way

In Avidity International, we call our team The Avidian. Each one of us represent what we know as, The Avidian Way. It is a concept where we embody a culture that is dedicated to excellence, innovation, and collaboration. Our foundation is built upon a few key values.

We take pride in our high-touch culture, where we prioritize building strong and lasting relationships with our clients, partners, and colleagues. We believe that investing time and effort in building meaningful connections is key to achieving successful outcomes in all that we do.

Our commitment to delivering top-quality products and services is unwavering. We believe that quality is the foundation of our success and that it is achieved by holding ourselves to the highest standards in our endeavors.

We embrace innovation and are committed to exploring new and emerging technologies to enhance our work and in extension, our client’s learning experiences . Staying ahead of the curve, and our use of cutting-edge technology help us to remain at the forefront of our industry.

As Avidians, we also recognize that great things are achieved through teamwork. That is why we foster a culture of collaboration where all voices are heard, and every member of the team has a valuable contribution to make.

We also believe that when we view each other as friends first and colleagues second, we create an environment that fosters collaboration, creativity, and mutual respect. It creates a tighter knit community within our organization that expands beyond our office walls.

At the core of Avidity International, we are relentless in our pursuit to impact minds and inspire hearts. In doing so, we enable people to evolve into the best version of themselves that ultimately creates a virtuous chain of impact. We are a company that is committed to delivering excellence in everything we do. We believe that our Avidian Way is key to our success. We are proud to be a part of a team that embodies these values.

Our Leadership Avidity

Avidity International is a Leadership Consultancy specializing in Humanizing Performance. We spearhead innovative solutions that impact the minds of leaders and talents to drive sustainable behavioral change. What sets us apart is our very own well-crafted systemic approach and comprehensive philosophy that we follow by heart. Our philosophy focuses on the Leadership Avidity: a dynamic pentagon of critical mindset philosophies and faculties. Our Leadership Avidity is anchored by the strengths of 5 Mindset Affinities; The EQolution Mindset, The Mental Toughness, The Solution Building Mindset, The Coaching Mindset and Impact Driven Mindset.

We have created, from the ground up, series and programs that entail these 5 Affinities that all lead to growth in your personal as well as professional life. These existing programs, and even more in the making, were specially crafted with specific thoughts and purpose in mind. Our Leadership Avidity philosophy aids us in building a strong foundation of mindsets and thinking when designing our programs. With us, you will be sure to obtain a learning experience that will be grounded, straight to the point and disruptive.

Our Accolades & Achievements

Best Executive Coaching Provider Silver Award Winner at the HR Vendors of the Year 2019.
Best Executive Coaching Provider Gold Award Winner at the HR Vendors of the Year 2020.
Full launch of the People Empowered Through Applied Coaching Program (PEAC®)
Began the trademarking of the avidLeader Programs: The 21ˢᵗ Century Leader and CorporateAthlete Programs

Formation of the avidManager Series with LEAP, MAGE, FORT and PEAC® Programs.

Formation of the avidCoach Series with PEAC®,SOFA and ACES Programs.

Official announcement of our exclusive partnership with the Academy of Solution Focused Training.

Best Training and Facilitation Skills Gold Award Winner at the HR Vendors of the Year 2023.

Leader of the Year Gold Award Winner at the HR Vendors of the Year 2023.

Our Regional Presence

Our Founder

Rome wasn’t built in a day.

This is a common adage that many of us know and understand. And in many great achievements we see around us in history, either recorded or otherwise, this maxim rings true even to this day.

Alex Tan, the Founder of Avidity International, would likely agree wholeheartedly to this very axiom as his experiences in life are a testament to the journey of building his very own legacy in the Leadership and Coaching Consultancy frontier.

Born and raised in Penang, he was molded from a young age with remarkable values that he would still wield as guiding hands for every decision made. Honor, loyalty, quality and pride were instilled in his very heart throughout his formative years in the prestigious Penang Free School.

Fortis Atque Fidelis, the motto of Penang Free School, which translates to ‘Strong and Faithful’, has been ingrained in his mind to this day. This had kept the Penangite moving forward through mountains to get to where he is now.

Alex Tan has always been fascinated in the many facets of human behavior and how it translates into the workplace. During his youth, Alex found himself naturally gravitating towards leadership roles. Among others, he was a basketball captain as well scout patrol leader. He was also a Student Representative Council member for two colleges. Due to these exposures, he cultivated the leadership skills that laid the foundation of his success in running a leadership consultancy. As one of the top scorers in Penang Free School, he was awarded a full scholarship by the Public Service Department of Malaysia to complete his Bachelor’s Degree in Business Administration, majoring in finance.

Trained in technical skills but passionate in art, Alex brought together all his early experiences, values and ideals together to develop his career path further to a specific goal, developing talents.

In 2002, he committed himself to the Learning and Development industry. 5 years was spent here for him to pick up and learn the twists and turns of leadership and talent development’s inner workings. It is there that he was taught mainly on people development and leadership development philosophies, methodologies and approaches. His exposure to these techniques and methodologies further solidifies his knowledge on people management and development.

At some point, Alex decided a change in career was inevitable. He landed a second stint at a human resource consultancy. He was exposed to the more technical and scientific methodological side of the scene. He delved deeper into psychometric assessments and profiling. He began to have a much clearer view of the human psyche, having been exposed to both its human and technical aspects. All that time working there, he started to specialize into “behavioral deduction”, a niche skill in which he profiles other individuals through behavioral and language patterns. He expanded the horizon on this exploration into people psychology.

With all the values and knowledge in him from the years of learning put forth front and center, he wanted his endeavors to wholeheartedly focus on the positive approaches in developing people.

2014 was the birth year of Avidity International. Staying true to his beliefs, this organization was built on the ideas of developing and helping people find meaning for themselves; not fixing them. Hence the name Avidity — meaning passion and enthusiasm.

Not even a full year after Avidity was established, 2015 became a mark in Alex’s journey that would solidify his position further in his ideals as a coach. With a gut-wrenching news that would put a stop to anyone in their tracks through life, Alex somehow pulled through.

While hiking up the challenging Mount Kinabalu, his vision started fading and giving way. Initially, he thought that it was just the altitude change, but it did not recover after he had descended from the mountain. In fact, it worsened and rendered him partially blind.

He decided to seek professional advice and the news that he received was not what he would have expected. He had a brain tumor the size of a golf ball in his brain, which was pressing against his optical nerves, causing his blindness. If he did not remove the tumor, the blindness would become irreversible and the tumor could potentially become cancerous. He was told that the surgery was high-risk. There was no doubt in his mind on what he needed to do. The next 2 years became a major test of his perseverance and grit.

He never asked ‘why me?’. Instead, ‘what now?’ would become his signature prompting question in any difficult time. He knew that a lot of people were depending on him and letting them down was last on the list, if it was even on it at all.

Fortis Atque Fidelis. Having strength and faith, he went through with the surgery. It was a success and the tumor was completely removed. The happiness was compounded when the biopsy showed that the tumor was benign and he regained his vision. However, he had to sacrifice his pituitary glands in the process. Due to that, he is afflicted with a rare disorder called Hypopituitarism, a condition where the body does not possess two or more functioning hormones.

For Alex, disruptions had become second nature to him and his company. As the thunderstorm cleared, a hurricane came knocking. The Covid-19 pandemic hit the globe and caused many to lose so much. So, ‘what now?’

Avidity International disrupted its operations and found its way through the pandemic with perseverance and technology. With Alex at the helm, the company did not only manage to survive the pandemic, it also established its position in coaching even further through the successful launch of People Empowered Through Applied Coaching Program (PEAC™) with over 300 leaders in its first couple of months.

The fact that he even managed to grow his team during the pandemic was proof enough that his disruptions in handling adversities allowed him and his Avidian to thrive. To strengthen it even further, he continued disrupting his methods and made Avidity International a hybrid operations company where working from the office and working from anywhere a permanent culture for the Avidian.

As it stands, Alex Tan has had a fulfilling journey in his career. It landed him and the company multiple accolades throughout the years even before Avidity was born. From 2010, he was already a Certified Solution Focused Coach. And from then on, he never stopped learning and obtaining multiple awards and certificates to propel his credibility further. He became a Professional Certified Coach in 2016 and consequently won himself the 101 Top Global Coaching Leaders Award at the World HRD Congress in 2019. These were feats that many coaches would dream to achieve, and Alex was able to through his years of experience and wisdom.

The accolades did not end there as in 2019 and 2020, he was able to grab the silver and gold awards for the HR Vendor of the Year for Best Executive Coaching Provider. Up till this day, he never stopped venturing deeper into coaching. To him, gaining knowledge is crucial for him to grow as a coach. With that mindset, it landed him the title of Senior Practitioner by the European Mentoring and Coaching Council (EMCC) as well as Master Solution Focused Coach (MSFC) by the International Alliance of Solution-Focused Teaching Institutes (IASTI) in 2023.


These pivotal moments in Alex’s life are what made Avidity what it is today. It brings forward award winning programs that embody more positive and strength-based approaches. Avidity now stands strong with a doctrine that empathizes the needs of participants in all its programs thanks to Alex. Practical, Disruptive, Universal.